How Sting became India's choice of energy drink
Welcome to Top of the Morning by Mint, your weekday newscast that brings you five major stories from the world of business. It's Tuesday, May 7, 2024. My name is Nelson John. Let's get started:
The public markets stayed largely flat on Tuesday. Sensex was marginally up, while Nifty fell by 0.15 percent.
Linde India, an industrial gas giant, did better than the market indices yesterday: its shares were up 1 percent on the day. In the past two months, the company’s share price has surged by 50 percent as investors have anticipated a windfall from Linde's parent company announcing multiple deals to supply gas in India. As India gears up to try and become a hub for semiconductor manufacturing, there are some unanswered questions regarding Linde's India business. Linde's parent company, which is listed in the US, had announced the proposed business deals in India. Investors assumed that these businesses would be carried out by the company's India arm. However, Linde hasn't provided any clarity over this matter at all, reports Nehal Chaliawala. This is an odd case of a parent company being at odds with a regional unit, and millions of retail shareholders might get hurt as a result.
A few weeks ago, Elon Musk appeared pumped to come to India. He was going to meet the prime minister, as officials provided Tesla with a slew of benefits to sell the electric vehicle in India. But at the last minute, he cancelled this trip—and ended up in China instead. Musk was able to secure an approval for Tesla's self-driving cars to be sold in China as a result of this trip. This was crucial for the company: China is the world's largest market for EVs. These are some of the reasons why Musk rebuked India for China, write our partners at how india lives . com. Click the link to the story from the show notes in your app to see the charts accompanying this story.
Indians love to shop — and they want their cart to be delivered to their doorstep. While metro cities have always enjoyed widespread service, e-commerce penetration has also improved in smaller towns of India. But it's not just online marketplaces that are reaping the benefits: logistics firms are enjoying the boom too. Priyamvada C writes that companies like Ecom Express, XpressBees, ShadowFax, and Delhivery are earning a significant chunk of their revenue from tier 2 and beyond cities. Priyamvada spoke to executives from the startup ecosystem for this story, one of whom told her that around 60% of growth is likely to come from smaller towns.
Who doesn't like to save on tax? In India, the personal finance industry seemingly finds loopholes in no time. Often, these are plugged by the authorities. The rules for a particular type of tax-saving insurance scheme with expensive premiums were changed. Now, any premium above 5 lakh rupees gets taxed at your income tax rate. But since the loophole was plugged, expensive life insurances have seldom found buyers. But fret not: another loophole has been found, reports Aprajita Sharma. For whole-life insurance plans, insurers are offering a complex plan: one could avail a loan against the maturity proceeds of this scheme, tax-free. It's an interesting idea for the time being, but Aprajita recommends checking with your tax advisor before entertaining this idea.
Pepsi versus coca cola has been a fight the world over. In most areas, Coke wins by a comfortable margin. But in a particular segment in India, Pepsi has the upper hand: the energy drinks market. You might have seen it in any given shop with a fridge: a small, bright red coloured plastic bottle named Sting. In just 6 years, Sting now makes up 15 percent of the total bottling capacity of Varun Beverages, the main bottler for Pepsi in India. Sting is a hit across social stratas, and at a starting price of 20 rupees, is the most popular energy drink in India. Red Bull created this segment the world over, but Sting is the king in India, and in nearby countries like Pakistan and Vietnam. Sumant Banerji writes about this wildly popular product, and what kind of potential it has in the Indian market right now.
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Show notes:
Will Linde India really benefit from the semiconductor business?
Why Elon Musk prioritized China over India
As small-town shoppers go online, it’s not only ecomm firms that are celebrating